About us

 

 

We believe our players are channels of communication and as a result should become brands in their own right. You may argue that this is not that different to some of our competitors but we believe that the combination of the experience that we have helps us to approach this objective with insight that others can not match. Our key difference is we offer a unique combination of first hand understanding of sports management and the building of brands. 

This unique combination comes from experiences gained by individuals within Sportyard who have either played professional golf thus developing insights in to how relationships between Agents, the Athletes and the Sponsors could be improved. Or worked at a very senior level in the world of Communication thus gaining insight in to the world of brands and how equity is established and nurtured to ensure a lasting emotional connection - in this case between the Player, the Sponsor and the public.

In the year 2000, Johan Elliot founded Sportyard seeing a need for a more modern way of working...

Dear All, as a young boy I threw myself, heart and soul, into sport and realised that sport...

We have partnered and worked with many of the biggest companies and corporate brands in the...

Are you an owner of property within sport that need to explore new partnerships or are you...

We have an unique combination that comes from experiences gained by individuals within Sportyard...

We have an unique combination that comes from experiences gained by individuals within Sportyard...

The Swedish European Tour and Asian Tour member Rikard Karlberg and the Stockholm based...