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The heart and soul of Sportyard is creating the perfect constellation between our athletes and our corporate clients. The perspecive of Sportyard is the human beings and individuals involved. A prerequisite for all partnerships is that the athletes and corporate organisations are able to grow together over a substantial amount of time, the values are coherent and the communication is integrated on behalf of all parties. Our starting point is to ensure that the brand equity of both the professional sportsman and the corporate client are one and the same, complementary, challenging to one and other or aspiring to identical or complementary positions within the respective markets. Whether the objective is to reinforce, solidify and develop a corporate image or relay a change in strategy or the perception of a brand, we are convinced the association with the right world class golfer is both an effective and efficient means of communication. Thus we ensure that we do not enter them into an arrangement unless we have evaluated the brand profile of the potential corporate partner as well as our client and found that there is common ground and a basis for future mutually beneficial cooperation. Once we have established there is a fit we ensure that this in delivered consistently in all our undertakings be it events, sponsorship or consulting. Let´s Play - for Real! |